Celebrating the Launch of Innisfree’s Rebranded Look and New Eco-Friendly Packaging

Last weekend, we had the pleasure of celebrating a significant milestone for Innisfree – the launch of their rebranded look and innovative eco-friendly packaging. The event was a testament to Innisfree’s commitment to sustainability and its dedication to providing high-quality skincare products. Held in a vibrant and dynamic setting, the launch party was attended by over 100 influencers and special guests who experienced the brand's new vision firsthand.

A Grand Entrance and Engaging Activities

The entrance to the event set the tone for the evening. Guests were greeted with a stunning display that showcased Innisfree’s new packaging in all its glory. This was just the beginning of an evening filled with interactive and engaging experiences.

One of the highlights of the event was the series of life-size fabrications of the new packaging. These served as perfect photo moments, allowing guests to capture their memories with the refreshed Innisfree brand. The attention to detail in these displays was remarkable, reflecting the brand’s dedication to aesthetics and functionality.

Educational and Fun Stations

The event also featured a science lab station, where guests could delve deeper into the ingredients that make Innisfree products unique. This interactive setup provided an educational experience, offering insights into the natural components and scientific advancements behind the skincare line. It was a fantastic opportunity for attendees to learn about the benefits and origins of the products they love.

Adding a playful twist to the evening was a claw machine filled with exciting prizes. This nostalgic game brought out the competitive spirit in many guests, all eager to take home a piece of the Innisfree experience. The testing station was another popular spot, where guests could touch and feel the products, further appreciating the quality and innovation that goes into every item.

Culinary Delights with a Korean Twist

No celebration is complete without delicious food and drinks. The menu at the Innisfree launch party was inspired by the brand’s Korean heritage, offering a variety of dishes and beverages that paid homage to its roots. From traditional Korean flavors to modern interpretations, the culinary offerings delighted the guests and provided a rich cultural experience.

A Memorable Evening

The launch of Innisfree’s rebranded look and eco-friendly packaging was more than just a party; it was a celebration of innovation, sustainability, and community. The event successfully highlighted the brand’s new direction and left a lasting impression on all who attended.

We are excited to see how Innisfree’s commitment to eco-friendly practices will continue to influence the beauty industry and look forward to more such inspiring events in the future.Production: Roundtown Events

Monica Wang